Brett Froomer

Personal Projects

“Find the light,” the wise Larry Dale Gordon once told me. “Only then will you find your shot.” 
Luckily, this has never been much of a problem for me.  With a luminous family, constant guests (and great food!), our house has always been somewhat of a beacon. I’m an entertainer at heart, and whether it’s cooking or being a handyman, my love for aesthetics and people is always in good use.  

LA and I are kindred spirits – we both suffer from media obsession and a perpetual need to stay ahead of the curve.  It all started in high school when I showed up at the legendary Hollywood photographer Sid Avery’s office and did whatever I could to help out.  Eventually he had no choice but to officially hire me. I’ve never looked back.  But having a light filled life doesn’t mean I don’t go looking for more. It’s been my M.O. to seek it out where it’s least expected.  Just check out my award-winning short A Stoner’s Life, regularly on the Sundance channel, and my ongoing collection of portraits found at facetheday.com. And though my personal projects have brought light to the soul, I also have to keep the lights on.  I’ve been lucky to work for the esteemed Steifel + Company and currently the international powerhouse @radical.media, where I’ve done commercials for Verizon, Budweiser, Purina, Motrin, Kodak, Walmart, and many more. And though this town has been great to me – I’m no homebody. I’ve traveled the world several times– one of my cherished projects being latitude 38°, which consisted of portraits and landscapes from that parallel around the globe.   Luckily many people shared my fascination, and it was featured on the back cover of Communication Arts magazine for three years. But the ongoing search continues…